Client: The Sherwin-Williams Company

The Challenge: Design a more user-friendly color selection system than those currently in existence.

Solution: SA created an ergonometrically-designed "recipe box" that is eminently useful, but also fun for the architect to use, including a hand-shaped grip and a built-in fan deck "nest."

The system was the first of its kind conceived as a designed object -- the type of solution that architects, if designing their own such system, would come up with themselves.

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