Client: Overhead Door Corporation

The Challenge: Create a user-friendly, functional and visually striking design manual under extreme deadline pressure.

Solution: ODC's technical binder won the Construction Specification Institute's Best Binder of the Year Award.

Like a road atlas, the binder takes the user from start to final destination, with an intuitive hierarchy of information and user-friendly decision-making process.

Once this selling tool was developed, SA worked to create the first sales training strategy to effectively call on architects and specifiers.

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