Client: CertainTeed Corporation

The Challenge: CertainTeed wanted to make its branding more consistent across all its product lines, and, as part of its effort to shift its marketing focus from the builder/homeowner to the architect/specifier, create a continuing education program.

Solution: Working with almost a dozen separate and independent product groups, each responsible for its own marketing, SA came up with a consistent set of branding guidelines, and the most informative, user-friendly and relevant continuing education program in the industry.

The program won the American Institute of Architects' the AIA/CES Award for Excellence.

home | what we do | marketing communications | consulting | continuing education | market research | portfolio | client list | who we are | contact us | site map