Client: Armstrong World Industries

The Challenge: Create a project presentation and selection system that would allow architects to get product overviews and select the optimum ceiling system from over 2,000 SKUs, using any permutation and combination of seven selection criteria..

Solution: Specification Associates developed a revolutionary new product profiling and selection system that has been adopted by all its competitors.

Aermstrong's Ceiling Systems Solutions catalog and CD-ROM was awarded McGraw-Hill's annual Best of Sweet's Marketplace Award based on SA graphic standards, design templates and product selection systems.

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