Client: AltusGroup

The Challenge: AltusGroup, the first national consortion of precast concrete manufacturers, introducing an entirely new technology, needed to be postioned as a national brand with full product support and quality standards.

Solution: SA devised a complete kick-off campaign including branding, brochures, advertising, web site, trade exhibit and continuing education programs.

AltusGroup's first ad was one of only 25 out of over 250 ads recognized by a panel of architects as one of Architectural Digest's best ads of the year.

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