Specification Associates knows that architects are different from other sales prospects. They are visually oriented, communicating in an aesthetic language all their own. And they have an exceptionally broad range of responsibilities, making more than 17,000 decisions in the course of designing an average project.

Peter Szego AIA
Leading the award-winning Specification Associates team is Peter Szego, who founded SA in 1993. He is a well-respected marketing consultant to building products manufacturers, and is also a partner in Architectural Research Associates, a market research firm specializing in the construction industry.

A registered architect, Mr. Szego has worked with top architectural firms, including Morris Lapidus Associates and Hardy Holzman Pfeiffer Associates. He taught at Princeton University and New York University. He has over 25 years of marketing management experience in industry with manufacturers of building, consumer and industrial products.

Mr. Szego's projects have been awarded the Construction Specification Institute's Best Binder of the Year Award, McGraw-Hill's Best of Sweet's Marketplace Award, Architectural Record's Award for Excellence in Advertising and the AIA's Continuing Education System Award of Excellence. Mr. Szego is a member of the AIA-CES Providers Council and the AIA Cornerstone Partners Advisory Committee.

SA's ad for AltusGroup won an Architectural Record Award for Excellence in Advertising. More>

The American Institute of Architects presented the AIA/CES Award for Excellence to CertainTeed for their continuing education program, including course guides designed by SA. More>

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