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  Architects are responsible for selecting 90% of the materials used in a typical commercial project.

 

 

Specification Associates: We Speak the Architect's Language

Specification Associates -- SA -- is expert in helping building product manufacturers market more effectively to architects, specifiers and other construction professionals.

Focused exclusively on the architectural market, Specification Associates helps construction product manufacturers maximize their impact.

We offer two levels of marketing assistance to building products manufacturers:

As consultants, we can ensure that you -- and your creative team -- keep the viewpoint and requirements of architects,specifiers and other members of the building team in sharp focus. We'll help you speak the architect's language and provide the information they need to select you over your competitors.

We also create and produce the marketing materials you need. Our award-winning marketing solutions intelligently integrate product literature, continuing education programs, sales tools and advertising.

Our marketing communications professionals create user-friendly product information and high-impact marketing tools -- hardworking sales promotion and advertising -- that speak the architect's language.

We understand the perspective of each decision-maker on the construction team. And we know what it takes to get your products specified and installed in construction projects.

Contact SA to learn how we can help you beat the competition, and lock your products into more specifications.

 

 





Armstrong's Ceiling Systems Solutions catalog and CD-ROM was awarded McGraw-Hill's annual Best of Sweet's Marketplace Award based on SA graphic standards, design templates and product selection systems.
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