sa - market research - marketing building products to architects and specifiers Specification Associates


	Our annual studies have become the industry's benchmark research.

This is a period of great change in how architects and specifiers use building product information sources. So it is especially important for construction products manufacturers to keep current.

SA marketing programs are based on sound, thoroughly-researched strategies to ensure that you get the most from every marketing dollar. Our proven marketing communications development process includes ongoing dialogue with architects and specifiers. We've built the cumulative knowledge required to produce marketing communications that most effectively connect with design professionals.

Our in-depth research -- in partnership with Architectural Research Associates -- tells you definitively where your marketing dollars will get maximum impact. We know exactly how architects, specifiers and designers use electronic and print product information sources such as Sweet's, MasterSpec and manufacturer's web sites.

Our benchmark research answers critical questions such as:


	Do architects and specifiers still rely on Sweet's as their primary source for general product information?
	Are architects using electronic or printed sources of product information to select and specify products?
	What product information sources do architects and specifiers expect to use in the future?
	What master spec and guide spec sources do architects use to write their project specs?
	Who are the most important decision makers when it comes to selecting different kinds of building products -- architects? Specifiers? Contractors?

SA can provide the market research you need to develop foolproof programs to ensure that your products are included in more specifications.

SA created award-winning ads and developed integrated graphic standards for HIgh Concrete.

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