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SA -- helping you become a trusted source of
information.
All
architects must take continuing education programs every year
to maintain their licenses and AIA membership A tailored continuing
education program can be a key factor in getting information
about your product into the hands of the people who make the
decisions.
Although architects deal with technical matters,
they are often not highly technically oriented.
And one out of every five professionals in the typical architectural
firm is a recent graduate. This translates into a built-in
audience for targeted product information.
With an
exceptionally broad range of responsibilities, an architect
or specifier must make over 17,000 decisions in the coarse
of a major project. Architects are under a great deal of pressure
to make product evaluations and selections quickly and efficiently.
They learn to count on outside resources, such
as you, to supply the information needed to solve their technical
problems. And a trusted product information provider is in
the best position to become the preferred product supplier.
With years of industry experience and the ability
to speak the architect's language, Specification Associates
is an invaluable partner in the creation of informative, relevant
and authoritative continuing education programs.
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