Many building products manufacturers have highly effective marketing programs targeted at distributors, contractors, subcontractors, installers, building owners and developers. But they often lose confidence when it comes to specifying professionals -- architects, specifiers,engineers and designers.

Who can you turn too? Virtually no other advertising agency, marketing communications firm or graphic designer has the intimate, specialized expertise necessary to ensure that your architectural marketing program works.

Specification Associates is unique in understanding the specification professional. We can assist you -- and your agency -- in asking the right questions, doing the right research and coming up with the right answers to develop a fully integrated, powerfully effective program to meet the needs of architects and specifiers.

In just one day Specification Associates can guide you in building a shopping list of marketing initiatives that can be tackled in a modular fashion over time, to ensure that your firm becomes the high-profile knowledge and product provider to architects and specifiers.