Architects are not like other sales prospects. They have a highly sophisticated design aesthetic and they use many criteria other than cost to select a product. And whether architects are leafing through Sweets or surfing the net, you only have seconds to catch their attention.

Specification Associates has an insider's knowledge of the architect's particular viewpoint. We speak the architect's language, and we know how to make architects take notice of -- and specify -- your product.

Whether SA audits your current marketing materials, develops design templates or assist you to build an integrated marketing program, our input and involvement will keep your building product marketing program on target. We also provide ongoing guidance to ensure that your marketing programs, sales materials and technical documents continue to be optimally effective.